Russell Simmons to Empower Africa Through Jewelry Sales

It has long been known that most of the worlds supply of diamonds can be found in Africa. Unfortunately, Africa has long been exploited because of those very resources. Yet, business mogul, Russell Simmons has joined with others to create a plan to educate, empower, and develop those exploited nations with the help of some very fashionable jewelry and celebrity friends through the Diamond Empowerment Fund (DEF). The fund seeks to teach Africans how to cut and polish diamonds. Usually the rough diamonds are mined in Africa and sent to Belgium and Israel to be cut and polished. Because Simmons keeps the entire process of mining to production of the final product in Africa, many jobs are created as well as the opportunity to realize profits from the natural resources of their land.

The Diamond Empowerment Fund (DEF) is supported by many jewelers, businesses, individuals linked to the diamond industry, and Simmons Green Initiative jewelry collection. The first item featured from this collection is a bracelet priced at just $125. The bracelet is made from Africas natural resources: green malachite beads and diamonds. It will be available in early April. Eddie Murphy, Beyonce, Naomi Campbell, Penelope Cruz, and so many more have already been spotted out and about sporting the infamous green bracelet. The collection will also include rings, necklaces, bracelets, and pendants which will range in price from $250 to $80k. 50% of the proceeds from the Green Initiative collection will go to the (DEF).

The collection seems very promising and is already garnering excitement, praise, and lots of buzz. There is something to suit everyones taste and pockets. Supporting this collection is a win-win situation for everyone involved, it is a destined success.

The Alexander Report http://www.thealexanderreport.com is an online publication about the \"Business of Fashion\" we cover Trends News, Business Information, resources, for Designers, Retailers and Wholesalers.

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